I’m an independent graphic designer based out of Austin, Texas with a focus on Brand Identity & Illustration. With over half-a-decade of industry experience, I’ve had the pleasure to work with Clients such as Google, IBM, Deeplocal, Cratejoy, and Kammok. Prior to going out on my own, I worked as a designer at IBM's Mobile Innovation Lab and Helms Workshop.
Through opposing perspectives at a corporate tech job and a small design studio, the term “brand” has been at the forefront. Is this visually inline with the brand? Does it communicate the brand's values? Is this too far from the brand's comfort zone? Questions like these help define the design problem and help in finding the right solution. Whether it's creating an identity from scratch with a cohesive system around it, or working with an existing brand utilizing their constraints, I don't mind wearing many design hats to do so.
"I believe that Jacob Cummings has the will to do many great things."
— Colin Miller, Deeplocal